Well, our name is up in lights once again, as The Scottish Grocer, Scotland's leading monthly magazine for the convenience retailing sector, has featured us in its jam-packed October edition!
Claire Amber Young travelled up to Inverurie to meet Keith and Judy and find out about Mitchells' history, ethos and passion for fresh, healthy produce.
In the article, which can be read here, Keith explains: "Providing shoppers with healthy, fresh products is something that has always been important to us."
He continues: "It's a big part of our ethos. People are definitely taking more of an interest in what they are eating now. They want products that are fresh, local and good quality."
As Amber Young points out in the article, one recent development has strengthened our increasing reputation as a provider of high-quality, local produce.
Our new fresh fish counter, which is run by local specialist Downies of Whitehills, offers shoppers an extensive range of fresh fish and seafood, as well as expert advice on preparation and cooking fish.
Discussing the fish counter, Judy says: "It is really appealing to our foodie audience and was a natural thing for us to do. We took an underproductive area of the store and we're now driving customers into it."
As the article points out, our involvement in community health and well-being doesn't stop at the shop door. We continue to be a supporter and sponsor of community events like the Gairoch fun run and 5k, 10k and half marathon events, as well as helping out with the local rugby club and local schools.
Since Mitchells was founded in 1928 by Elijah and Agnes Mitchell, we have been committed to supporting the local community and providing the very best local produce.
As the article indicates, that commitment remains as strong as ever.
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