The finalists of the 2011 Scottish, English and Welsh Countryside Alliances awards were invited to the British finals ceremony which was held in the Cholmondeley Room at the House of Lords on 30th March 2011. The judges had their work cut out for them this year as there were dozens of strong contenders for the title. The judging panel is chaired by the Countryside Alliance Executive Committee.
Countryside Alliance Chief Executive Alice Barnard told the reception:
“This family business has been supplying its local communities and businesses since the 1920s and is still a popular and much loved part of this remote rural area. For many, the era of milk deliveries is behind them and reliance is put on supermarkets for milk and cream, so we are proud to celebrate this excellent business which is retaining traditional values and service. With Mitchells continuing to offer door to door deliveries, coupled with exceptional local produce, we need not fear that the role of the milkman is finished. Here’s to a traditional business that can still thrive and offer great service in this era of one-stop convenience.
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